About
Twenty years in. All in on AI.
360innovate has built websites and software for businesses since 2005, with the digital marketing to match. We have put all of that behind one focus now: AI that handles the hard work, on problems we already understand.
- Est. 2005
- Two decades in business
- Websites to software
- Custom builds and marketing
- Trades to public sector
- Delivered across many sectors
- Start to finish
- Strategy, build, and delivery
Where we came from
360innovate opened in 2005 as a web and software company. For two decades we built the software businesses actually run on: company sites, online stores, booking systems, the internal tools nobody sees but everybody depends on. We ran the digital marketing to go with it.
That work took us inside businesses of every size, across industries from the trades to the public sector. It teaches you the thing no framework can: how a company really makes its money, where the work piles up, and why so many shiny projects never pay for themselves.
Where we are
We have watched a lot of technology arrive with big promises. Most delivered less than the noise around them. AI is the exception, when it is aimed properly.
The hard part is rarely the model. It is knowing which problem is worth solving and building something that survives contact with a real workday. We have done exactly that for twenty years. So we made the call: no more general web work, and the whole team behind AI, applied to problems we already understand.
How we think
Four principles we hold to
Problem before product
We do not lead with a model or a framework. We start with what is slow, costly, or error-prone, and work back from there.
Small, fast, real
A focused first version that real users touch beats a polished roadmap that never ships. We get something useful in front of you quickly.
Honest about limits
AI is not magic and it is not right for everything. When a simpler tool, or no change at all, is the better answer, we say so.
No lock-in
We document what we build and hand it over. You should be able to run it, change it, or leave us without the whole thing falling over.
Twenty years of experience, one honest conversation
Tell us the process you have in mind. We will give you a straight read on whether AI is the right tool, drawn from two decades of building software that had to work.